Interpretation of the past and present life of Longfu Temple
Time: September 30, 2020
If Beijing's autumn is like a paradise, longfu temple has its yearning appearance.
In the golden autumn, Beijing state-owned assets company and Beijing daily live broadcast in Beijing. In the form of live network broadcast, they lead people into the magnificent turning longfu temple in the most beautiful season. They enjoy the beautiful scenery, art, books and culture, interpret the "past and present life" of Longfu temple, and reveal the story behind the golden card of old city rejuvenation.
Listen to the old longfu people tell the story of the past
Visit international design week
Talk about half coffee's "other half"
Enter the wood art museum and have a dialogue with history
Taste Southeast Asian food in Hutong
Make a glass of fine wine by hand
Longforden Cultural Center
Feeling the interaction between tradition and modern culture
The live broadcast was broadcast in Beijing on the client side of Beijing Daily, the microblog of Beijing daily and Beijing Evening News, the headlines, Baijia number, shuoyin live broadcast, quick hand live broadcast and Betta live broadcast of Beijing Daily, as well as more than ten videos including Sina News client, Youku, Chang'an Street governor microblog, Beijing Daily Baijia number, urban live microblog, zhongsouyue, YY live broadcast and KK live broadcast Up to now, the total broadcast volume has exceeded 2.15 million times. The live broadcast content is "high-energy" throughout the whole process, and gains a large number of netizens' attention and praise.
Netizens enthusiastically comment and like
As a "new" online hit card site, longfu temple has attracted more and more attention and recognition for its unique Park architectural style and unique cultural experience consumption orientation, and has harvested a large number of "iron powder". Today, let's take a close look at the glittering highlights of this old city renaissance gold card.
Implement the general urban planning of Beijing
New vitality in old city
Longfu temple, located in Dongsi District of Dongcheng District, covers an area of about 15.5 hectares, starting from Qianliang Hutong in the north, Dongsi West Street in the south, art museum East Street in the West and Dongsi North Street in the East. In the past, longfu temple fair was the most representative temple fair in Beijing. In the 1980s and 1990s, longfu temple was still an important commercial landmark in Beijing, carrying the memories of several generations of Beijing people.
As a state-owned enterprise in the capital, Beijing state-owned assets company actively implements the spirit of the general secretary's instructions on inheriting and protecting Beijing's historical and cultural heritage, adheres to the "social benefits first", actively serves the functional construction of the "four centers" of the capital, and implements the Beijing urban master plan and the regulatory detailed planning of the capital functional core area (block level) (2018-2035) ）》We will work with Dongcheng District Committee and government to protect the landscape and urban renewal of Longfu temple area, and strive to build longfu temple area into a "golden card of Beijing's old city rejuvenation" and strive to become a new cultural center of the capital with "the interaction of traditional and modern culture, and the harmonious integration of Chinese and World Civilizations".
After in-depth investigation and careful planning, longfu Temple project pays attention to the protection of historical buildings, strengthens the historical pattern and overall spatial form, and coordinates with the organic renewal of the city; integrates modern elements into the old city on the basis of retaining the memory of the city, and creates a new cultural experience landmark of the old city; according to the principle of unified planning and block implementation, the project is carried out in the form of small scale and microcirculation Order transformation.
Innovation Park Development Mode
Create a new landmark of cultural experience consumption
The first phase of Longfu temple, including longfu building and the former one business park, was officially put into operation on August 29, 2019, and currently 36 merchants have settled in. The first phase of Longfu Temple adheres to the high-quality positioning, introduces the dynamic market entities, formats and brand stores favored by young people through the form of "space + content + operation", and builds into a cultural and creative park integrating various business forms, such as office sharing, art gallery, boutique bookstore, characteristic catering, etc.
Longfu building is located on the top floor of the building, which provides high-quality cultural exchange platform for the public. The majestic and magnificent antique buildings and the minimalist and introverted contemporary landscape inherit orderly, and the harmony and tacit understanding of space-time folding, together with the blue sky and white clouds, and the East-West landscape of the city, jointly create a unique aerial landscape in the capital.
The newly renovated longfu temple has cooperated with well-known art institutions at home and abroad, and successfully held the first solo exhibition of David Hockney in China. We have actively introduced cultural and sports facilities to become a "trendy" pedestrian street. We have held a number of cultural and creative consumption themed activities such as creative market, Guochao book market and concerts, attracting more and more fashionable people to "punch in" and become a new cultural consumption landmark in Beijing.
At the same time, longfu temple has hosted the Beijing consumption season with its unique cultural charm There are many influential large-scale events, such as the launching ceremony of "the first Beijing online red clock in place selection activity", the 9th China cultural and Financial Innovation Conference, the 2020 Beijing Fashion Week featured show, the 2020 Beijing International Design Week Urban Renewal plate, the official sports exhibition and award ceremony service sponsor conference of the 2022 Winter Olympics and winter Paralympic Games, as well as the press conference of 2020 Beijing new year performance Cultural activities show the experience of urban renewal and old city regeneration. In August this year, longfushi cultural and creative park was rated as a municipal cultural industrial park, which became a representative case of cultural renaissance in the old city.
Official sports exhibition and award ceremony service sponsor conference of Beijing 2022 Winter Olympic Games and winter Paralympic Games
Press conference of 2020 Beijing New Year Performance
The launching ceremony of "the first Beijing online red card punch selection activity" in Beijing consumption season
The 9th China cultural and Financial Innovation Conference
Beijing Fashion Week 2020
Urban renewal of 2020 Beijing International Design Week
Building the golden triangle of culture
Shining the name card of old Fuxing City
The second phase of Longfu Temple started construction at the end of December last year, including longfu square, Changhong cinema and Dongsi mending plot of Metro. It will be built into a complex space for cultural, tourism and business as well as an international cultural exchange experience area, so as to further enhance the cultural carrying capacity of Longfu temple. Among them, the South Square of Longfu Temple (the former longfu Square) will cooperate with the Palace Museum to create a cultural experience place for the Forbidden City. Changhong cinema will become the first cultural, tourism and business complex space with full live aerial photography as the core in China, showing the charm of Chinese culture through creative technology. Longfu Temple East courtyard (Metro East four station weaving project) will cooperate with international well-known museums to create an international cultural exchange experience block and promote the exchange and mutual learning between eastern and Western civilizations.
At the same time, under the guidance of Beijing state owned assets company, xinlongfu company is also actively exploring the road of block type linkage development, improving the quality of public space and forming a more dynamic open space. In the future, longfu temple will be linked with Wangfujing to create Beijing's wide and narrow alleys and become the most beautiful block; in cooperation with the Forbidden City, it will deeply explore regional cultural characteristics, further enhance cultural connotation and experience mode, and jointly create a unique "cultural Golden Triangle" in the core area of the capital.